Founding beta. One downloadable Studio, guided setup, no subscription.
It starts with a very good line
You save the idea. Then lose the reason it mattered.
You hear something on a client call and think, there is a post in that.
You type half a memory into Notes. Send yourself a voice note. Save a screenshot that will make complete sense later. Obviously.
Then content day arrives.
The words are technically there, but the story is not. You cannot remember what you wanted to say with it, where it fits or what it should become.
The idea had somewhere to be saved. It did not have a route.
Storytelling advice helps you tell the story. A calendar organises the finished post. The Studio holds the bit in between.
Catch the moment. Find the story. Shape the post. Plan the content.
I knew exactly what would happen to mine
More storytelling practice was about to give me more ideas to lose.
I was starting a daily storytelling practice. I knew the stories would come: old moments, client conversations, opinions I had not said properly yet.
I also knew where they would end up.
Some in a document. Some in voice notes. The rest in an extremely organised folder I would never open again.
I did not need another place to collect ideas. I needed somewhere each idea could keep moving after I caught it.
So I built the route first.
Then I removed my business, my pillars, my formats and my stories so you could build it around yours.
Meet the Storytelling Studio
One place where a raw moment can keep becoming the post.
The Storytelling Studio is a downloadable storytelling system that opens in your browser.
It holds your business context, four pillars, repeatable formats, hook bank, raw stories and next posts.
It does not arrive filled with my examples or somebody else’s way of creating. It arrives ready to become yours, and the guided Builder helps you fill it.
From something that happened to something you can post
Every story has a next move.
Capture it
Talk before you polish
“A client said she knew what she did, but could not explain it” becomes a raw card with your exact words attached.
Find the story
One question at a time
The Story Coach asks things like “what happened just before she said that?” You add what is true. It never fills the gaps for you.
Shape the post
Use one of your own formats
The Format Coach drafts from the material and voice rules you approved, and tells you when something is still missing.
Plan it
Move it along
Raw Idea, Digging, Story Ready, Formatted, Scheduled, Published. Put it on the weekly bench, then into the calendar.
You stop asking one idea to become a finished post in one sitting. You just move it to the next stage.
The story and the post have different jobs
Your story gets to stay human before your marketing asks it to work.
The Story Coach does not write. It helps you stay with the moment long enough to find what happened and why it matters.
Only then does the Format Coach give it a structure, a hook and a clear job in your content.
That is how your words stay yours without leaving you alone with the blank page.
Use what you have. Start where you are.
You do not have to throw away the way you already create.
Route one
Start from scratch
New, or still deciding what you want to be known for? The Builder helps you create the business context, pillars and first formats from the ground up.
Route two
Build from what works
Bring your best posts, favourite content or a swipe file. The Builder finds the patterns you choose and turns them into formats you can use again.
Route three
Bring your own method
Working through a storytelling challenge, programme or framework? Add your own notes, prompts, resources and finished content. The Builder organises only what you provide.
So the work does not disappear when the programme ends.
Open the Studio
See every story from first thought to planned post.
Dashboard
Everything at a glance
Quick capture and every story grouped by what it needs next.
Four pillars
Somewhere to belong
A home for the stories, teaching, opinions and experience connected to what you want to be known for.
Story bank
Your actual words
Raw voice notes, exact phrases and unfinished moments kept before they become content.
Formats and hooks
Shapes you reuse
Repeatable structures and opening moves built from the work and examples you choose.
Bench and calendar
A week you can make
Choose what is ready, balance the effort and plan the posts you can realistically create.
Settings
Yours to shape
Your theme, packs, backups and updates. Your work stays in your browser and you export a backup whenever you like.
Your words stay yours. What you said is kept exactly as you said it, next to the shape you turn it into.It fills up. Every rough idea becomes a card with a stage, so you can see what is nearly ready instead of guessing.The week plans itself. One pillar and one format per day, with the effort level coming from the format, so a heavy week is visible before you live it.
Your walkthrough goes here.
You do not have to know your pillars before you start
Open the Studio first. Build the useful parts first.
Set aside about an hour for your first focused sitting. The Builder asks one or two questions at a time and helps you add:
1
The business it needs to understand
Who you help, what they are stuck on, what you believe and what you want to be known for.
2
Your four pillars
The parts of your work your stories belong to, named in your language.
3
Six to eight repeatable formats
Built from posts that already worked, or from scratch if you do not have them yet.
4
Your first three true story cards
Captured by talking, kept in your own words.
You approve what it heard, then paste a small content pack into the Studio. Packs add new material and fill blanks. They do not overwrite your work.
At the end, you have a working Studio. Your hook bank, starter week, voice rules and colours can wait until you return.
Your purchase includes
One
The Studio
The downloadable file you open in your browser. Yours permanently.
Two
The Builder
The guided setup that creates the packs used to fill it.
Three
The permanent guide
All eight steps, copyable prompts, downloads and troubleshooting.
No course to finish before you can begin. You open the thing you bought first.
For the person who wants storytelling to become a practice
Start before your ideas spread across another six places.
Built for
The beginner getting clearer on what she wants to be known for
The experienced business owner with years of stories and client language
The person learning storytelling who wants somewhere to keep using the work
The talk-first creator who finds the useful thought by saying it aloud
The business owner who wants AI to ask and listen before it writes
Not the right fit if
You want a tool to invent personal stories or make every decision for you
You want someone else to write your content for you
You need automatic cloud sync between your phone and computer
The founding beta
$97
Beta price · planned price after beta $297
Right now I need this version in the hands of people who will put real stories through it.
You get the complete Studio, the guided Builder and permanent access to the setup guide.
Not a blank planner or a bundle of prompts to organise yourself. A working route from the moment you catch to the content you are ready to publish.
Instant access. You go straight to the setup guide and the same links arrive by email.
Because access is immediate and the files are yours to keep, this purchase is non-refundable.
ThriveCart embed goes here.
The useful questions
Before you buy
+What does beta mean?
You get the complete current Studio, Builder and guide. I am putting this version into the hands of the first customers and using what they run into to refine it. The beta price is $97 and the planned price after beta is $297.
+Is it an app or a subscription? Where is my work stored?
Neither. The Studio is a downloadable file with no account and no monthly payment. Your work is saved by the browser you open it in, not inside the file itself, so emailing yourself the file does not bring your writing with it. Export a backup from Settings to move between browsers or devices. If you choose to connect an AI provider inside the Studio, the material you send is processed by that provider.
+Can I use it on my phone and computer?
You can open it on both, but the two browsers will not sync automatically. Choose one main device and browser, then use a backup if you need to move the Studio across.
+Do I need paid AI? Will it write for me?
No paid plan is required. You need an AI assistant that can work through the setup prompts. The installable Builder works wherever skill files are supported, and every prompt is also on the guide page so nothing is lost if yours does not. The Story Coach never writes. The Format Coach drafts only after you have found the story and approved the material.
+What if I am new and do not have posts that did well yet?
The Builder can create starter formats from your business, your pillars and the content you want to make. You can also bring posts whose structure you admire, then refine the formats as your own patterns become clearer.
+Can I use my own storytelling method or programme?
Yes. Bring your notes, exercises, prompts, hooks or content. The Builder does not guess at or reproduce a method it has not been given. It organises only what you provide, which is exactly why the work does not disappear when the programme ends.
+What kind of content can I build formats for?
Whatever you actually make. Formats are yours and the type is free text, so a carousel, a talking reel, a non-talking reel, a text post, an email or a newsletter all work. The story pipeline underneath is the same regardless of where the finished thing goes.
+Can I change things, or pause halfway through setup?
Yes. Your business information, pillars, formats, hooks, stories, voice rules and theme all stay editable. The dashboard checklist remembers where you stopped and the Builder picks up from there.
+Will I get updates?
New formats, hook sets and practice prompts arrive as packs you paste straight into the Studio you already have. If a new version of the Studio itself is released, Settings walks you through moving your work across in three steps.
+What happens immediately after I buy?
You go straight to the permanent setup guide to download the Studio and the Builder. The same links arrive by email so you can come back whenever you are ready.
Your next content day
Open the Studio. Choose a story already in motion. Keep going.
Your words are there. Your formats are ready. You can see what the story needs and where it goes when it is finished.
Choose one. Move it forward. Build a body of storytelling content people recognise as yours.
The stories are already happening. Give them somewhere to land.
